When you are driving down the highway and you see the large rounded M in the sky you know exactly what is below it (it is rumored that more people recognize those “golden arches” than the Christian Cross). Or if you see a rounded check-mark on someone’s shoes, you know they are wearing Nikes. Likewise, the apple with a bite out of it. And on. And on.
The image that a company chooses to define itself by is a matter of utmost concern and the resulting logos are, at their most successful, truly memorable. Other times they are visual wonders, captivating enough to make someone interested in what that brand does/sells regardless of whether or not they have any interest in buying anything. Al Cooper’s Wold Of Logotypes, Vol. I is a 1976 collection of over three thousand of the most original and impressive of corporate logos from businesses all over the world. The book is arranged alphabetically for easy referencing by company, but this layout allows just as much for observing just how many different designs can be generated from a single letter – just about every page proves why this book exists and it is quite inspiring to look though. Below you will find a few of the logos that caught my eye upon my initial flip through the book. For the sake of sharing these in some relationship to one another, all of these logos feature animals. Enjoy.